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This month Honda celebrated a very important milestone!

Honda will begin the Rose Parade this year with a special float, pace car, and sound car!

 

Honda ‘Follow Your Dreams’ Float to Lead 2013 Rose Parade

The Honda 2013 Rose Parade float entry, “Follow Your Dreams,” will be the first float in the 124^th Rose Parade, themed “Oh, the Places You’ll Go!™,” on Tuesday, Jan. 1, 2013. The float’s design captures the theme through its imaginative depiction of innovative Honda technologies and Dr. Seuss-inspired features. This marks the 52^nd year Honda has collaborated with the Tournament of Roses and its third year as presenting sponsor. The all-new 2013 Honda Accord Sedan will be the parade’s official pace car and the all-new 2013 Honda Accord Coupe will serve as the sound car.

“The world of endless possibilities that awaits us all is creatively displayed on the Honda float, and it truly captures the spirit of the 124^th Rose Parade theme, ‘Oh, the Places You’ll Go!,’” said Tournament of Roses president Sally M. Bixby. “‘Follow Your Dreams’ is a wonderful first float for the Parade on Jan. 1.”

Parade-watchers will witness a 100-foot-long whimsical festival of dreams, imagination and youth that will include three world-champion athletes riding on the float: U.S. sprinter Carmelita Jeter, and from the summer’s “Fierce Five” gymnastics team, McKayla Maroney and Kyla Ross.

The float has three islands featuring fantastical elements that could intersect in the inventiveness of a dream. On the middle island, a creative structure that emulates a castle, complete with an eclectic form of architecture for each roof, wall and staircase, is the centerpiece. A double-propeller helicopter-like apparatus with landing gear already extended is flying over a gateway that leads to a 16-foot-high working slide – the first working slide to be featured in the Tournament of Roses Parade. The slide is symbolic of the journey where dreams take you. Each rider of the slide will find this gateway as their starting point.

The slide connects the middle island to the front island of the float that features a mobile with a periscope that has moving legs. The HondaJet also is seen flying above colorful island trees.

A bridge extends from the center to the rear portion of the float with a sailboat traveling underneath and an American flag serving as a banner. The third island is topped with an airship complete with circular nose, exposed engine and an intertwined exhaust system. To the rear of a second smaller castle on the last island, ASIMO, the world’s most advanced humanoid robot, is being lifted by colorful balloons. On the other side, a hot air balloon also can be seen floating toward the stars.

For the third straight year, Honda’s float will be propelled by a specially configured hybrid, low-emission engine to help the float function more efficiently and reduce its carbon footprint.

“Honda believes in The Power of Dreams, and their ability to empower us to help make society a better place,” said Stephan Morikawa, assistant vice president of American Honda Corporate Community Relations. “The Rose Parade is an opportunity to showcase innovative Honda technologies and to wish a happy New Year to everyone watching along the Parade route and on television.”

The Honda float features more than 5,000 roses, 11,000 carnations and 2,500 gerberas. A variety of flowers, plants and seeds will be used, including lavender dendrobs, pink pincushion protea, white queen Anne’s lace, dark blue iris, light pink carnations, orange roses, yellow button mums, bronze fine cut strawflower, purple fine cut statice, red hanging amaranth, Kermit green mums, brown flax seed, green ground parsley flakes, black onion seed, green ground split pea, shiny grey silverleaf, red large kidney beans and cream corn husk, among many others. All of these natural materials will later be ground up for mulch after the conclusion of the parade activities.

Honda first collaborated with the Tournament of Roses in 1961 to provide two-wheeled vehicles for 1962 Parade operations. Honda has been a float participant in the Rose Parade since 1977 and has provided the official Tournament of Roses vehicle since 1994. Honda continues to supply two-wheeled vehicles and also provides side-by-side (multi-utility) vehicles for Parade operations.

As presenting sponsor, the Honda float is annually the first in the Parade and showcases the theme. As a result, it will not be considered a commercial entry and will not compete during the judging process. Prior to becoming presenting sponsor in 2011, Honda floats won awards in 15 of the previous 16 years.

 

Courtesy of Fort Mill Times

Satisfy your need for speed with the all new Civic Si!

2013 Honda Civic at the 2012 L.A. Auto Show

• Competes with: Toyota Corolla, Chevrolet Cruze, Ford Focus, Hyundai Elantra
• Looks like: Honda took criticism of its Civic to heart and worked to improve the car
• Drivetrain: 140-hp, 1.8-liter four-cylinder; 110-hp, 1.5-liter four-cylinder gas-electric hybrid; and 201-hp, 2.4-liter four-cylinder or 110-hp, 1.8-liter natural-gas four-cylinder with five-speed manual, six-speed manual (Si) or five-speed automatic transmission; front-wheel drive
• Hits dealerships: Civic sedan is on sale now, with full lineup available by February 2013

It was only one model year ago that Honda launched a redesigned version of its popular Civic compact car, but the 2012 model was criticized in some circles for not being a big-enough leap forward and, where interior materials were concerned, taking a step back.

That criticism appears to have been overblown — the Civic remains one of the best-selling cars in the country — but Honda has put together an extensive list of appearance and content changes for the 2013 Civic. 

The Civic sedan gets some of the biggest design changes, with updated front and rear styling. Chome accents adorn the new grille and lower front bumper, making the car look more distinctive in a class that’s gained a lot of style in recent years — just take a look at the new versions of the Ford Focus and Hyundai Elantra. The hood is also new. There's more chrome in back, with a strip of it running the width of the trunk lid, which gains sections of the car's new taillights. Even though these changes are limited to the front and rear of the car, they significantly affect the sedan's appearance. The Civic coupe's exterior styling carries over unchanged, but all models get restyled wheels.

The revisions are more than skin deep, though. The 2013 Civic gets the latest version of Honda's Advanced Compatibility Engineering body structure, dubbed ACE II. It features additional structures designed to disperse crash energy in small-overlap front-end collisions, something the Insurance Institute for Highway Safety has recently begun evaluating. Honda expects the 2013 Civic will get the top rating in this new IIHS crash test. Other safety features include side curtain airbags with a rollover sensor, and forward-collision and lane-departure warning systems go in the Civic Hybrid.

Honda has also updated the car's steering and suspension. The electronically assisted power-steering system has a quicker ratio, while the springs are stiffer and the stabilizer bars are thicker to reduce body roll in corners.

The cabin is quieter, with a thicker windshield and front side windows, Honda says. It also added soundproofing material in the dashboard, floor, doors and rear tray.

Changes to the Civic's interior are designed to give it a more premium feel, according to Honda. They include new headliner material, soft-touch surfaces on the dashboard and upper portion of the doors, and new trim textures. Honda says the seat fabric has been improved, and an all-black color scheme is newly available.

Standard features across the 2013 Civic range include Bluetooth connectivity with audio streaming, a backup camera, Honda's i-MID display screen, iPod connectivity, Pandora compatibility, steering-wheel audio controls, an outside temperature gauge and a sliding center armrest.

It's practically unheard of for a car to get so many changes the year after a redesign. These kinds of large-scale changes typically occur three or four years later as part of a midcycle refresh. Value-minded buyers might be miffed the DX trim is no longer offered, as its departure effectively raises the Civic's base price by about $2,000. But shoppers considering one of the higher trims get many new features for that $160 price bump.

 

Source: blogs.cars.com

Honda hits a huge milestone, exporting their 1 millionth vehicle out of the U.S.!

Don't forget why this is such a magical time of year...Happy Honda Days are here!

Be sure to stop by and check out the special offers that we are running on countless vehicles. Click here to browse all of the incentives that we are offering on everything from the Fit to the Odyssey.

Honda continues to increase safety in their vehicles, this time solving the age old problem of blind spots!

 

Honda LaneWatch Technology Eliminates Blind Spots

Available for the first time on the redesigned 2013 Honda Accord sedan and coupe, LaneWatch integrates a rearview camera right into the right-hand mirror, to provide a wide-angle view of the “blind spot” area at the car’s right.

One of the most worrisome concerns on multi-lane highways is the sudden appearance of a vehicle zooming up alongside you on the right. We’ve all had it happen – and many of us have experienced a “close call,” starting to edge to the right just as that out-of-nowhere vehicle turns up in the adjacent lane.

Honda has a most helpful remedy for those situations, with its new LaneWatch feature. Whenever the turn-signal lever is pushed upward, to signal a right turn or lane change, a clear, sharp image of the roadway to the rear of that passenger-side mirror appears on the deep-set 8-inch video screen at the center of the dashboard. LaneWatch can be configured to operate when pushing a button on the turn-signal stalk.

At a glance, you can tell if any vehicles are in that right lane, behind you – and possibly coming up fast. The image from the mirror-mounted camera takes precedence over whatever else might have been displayed on the screen a moment before. As soon as the turn signal goes off, the camera view disappears and the previous information is displayed again.

Honda’s LaneWatch is standard on sedans in the EX trim level and higher (not on LX), and on Accord EX-L coupes and the new Accord Plug-In.

 

Courtesy of Auto Media

 

 

 

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